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MIDO had originally been created as a watchmaking homage to architecture, with the Art Deco movement heavily influencing its designs. The brand describes the watch as inspiring a desire for sea adventure and if you’re familiar with the brand’s history, you’ll appreciate the development that this line represented. The first Ocean Star was launched alongside other exceptional dive watches of the day, including Rolex’s Submariner and Blancpain’s Fifty Fathoms. The Ocean Star line is renowned for its understated technical appearance and superb attention to detail and traces its lineage to the ’50s.

Much like Certina, Tissot and Hamiton, it’s the first step on the ladder of top-quality Swiss watchmaking. Can this affordable Swiss automatic watch really put up a fight against its more expensive rivals? Let’s be clear, not all Swiss-made automatic watches need to break the bank. As part of the Swatch group, it’s largely overshadowed by some of its more famous sister brands – companies like Omega, Glashütte Original, Rado and Longines, but with the release of the latest titanium Ocean Star, the underdog has come out snarling. Why not make your next watch a Swatch? Tic Watches is here to help you make it happen.MIDO Ocean Star 200C Titanium | Image: MIDOĭespite more than one hundred years of history it’s easy to overlook MIDO. More than 30 years later, the company continues to define what makes a wristwatch a casual, second watch. Swatch revolutionised wristwatches when they entered the market in the 1980s.

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And when you buy from Tic Watches, your purchase is backed up by free UK shipping and our free return policy. Whether you are looking for a primary timepiece or a second watch you can wear on a more casual basis, there is a Swatch for you. You'll notice that the Swatch brand is quite affordable. We invite you to browse through our entire Swatch inventory to find a wristwatch that is right for you. As such, we have chosen to focus on the most popular Swatch products among our customers. Not only is their inventory quite extensive, but it is also customisable. Tic Watches by no means carries every possible Swatch line. Swatch is not afraid to embrace stainless steel, leather, mesh fabric, and a variety of other materials. But what if silicone isn't your thing? Not a problem. There are no rules when silicone is your base material. You can also start with a white case, add a red strap, and top off the entire package with a pink movement. You can create a black case and movement with blue or red for the buttons, hands, and dial. Different colours are absolutely an option. What many people do not realise is that you can do an awful lot with silicone in your design. Swatch wristwatches are as unique as the designers who create them and the customers who buy them.įor example, silicone is a material this company uses quite liberally. The brand's diversity is evident by the fact that it is extremely difficult to assign any particular style or design philosophy to it. If we had to describe what makes Swatch so special, we could do it with one word: diversity. It is very much a 'what you see is what you get' brand. Moreover, there is no pretence with Swatch. Swatch is a brand that still relies on a combination of artistic design and casual application. Though the brand has changed over the years, its core principles remain true to the company's roots.

As such, Swatch wristwatches are purposely casual. In its original inception, the brand was intended to target younger buyers and creatives looking for an inexpensive second watch they could wear while pursuing their interest in sports, the arts, and so forth. The name 'Swatch' is a contraction of two words: 'second' and 'watch'. What became known as the 'quartz crisis' within the industry gave birth to the Swatch Group. European watchmakers were committed to traditional, mechanical design while their Asian counterparts were embracing quartz technology. The Swatch Group, makers of the Swatch brand of wristwatches, was founded at a time when the watchmaking industry was embroiled in its own civil war of sorts.

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